{"id":9223,"date":"2026-09-22T13:45:27","date_gmt":"2026-09-22T13:45:27","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=9223"},"modified":"2026-09-22T13:46:16","modified_gmt":"2026-09-22T13:46:16","slug":"export-lancement-du-chapitre-dakar-de-wagane-transformer-le-contact-en-contrat","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=9223","title":{"rendered":"EXPORT &#8211; Lancement du Chapitre Dakar de WAGANE : transformer le contact en contrat"},"content":{"rendered":"<p><strong>Une table ronde a r\u00e9uni le jeudi 17 septembre \u00a0\u00e0 Dakar chefs d&rsquo;entreprises, consultants et institutionnels pour identifier les blocages \u00e0 l&rsquo;export. Avec le lancement de sa plateforme le m\u00eame jour, WAGANE veut apporter la r\u00e9ponse qui manquait aux PME africaines.\u00a0<\/strong><\/p>\n<p>Le constat est partag\u00e9 par tous les exportateurs : identifier un march\u00e9 \u00e0 potentiel ne suffit pas. Le v\u00e9ritable d\u00e9fi commence apr\u00e8s, lorsqu&rsquo;il s&rsquo;agit de transformer une premi\u00e8re poign\u00e9e de main en relation commerciale durable.\u00a0 C&rsquo;est tout l&rsquo;enjeu de la table ronde organis\u00e9e jeudi dans un h\u00f4tel de la capitale, qui a marqu\u00e9 le lancement officiel du Chapitre Dakar du Club Export WAGANE. Autour de la table \u00e9taient r\u00e9unis des chefs d&rsquo;entreprises s\u00e9n\u00e9galais et tunisiens, des consultants en commerce international, le nouveau Directeur G\u00e9n\u00e9ral de l&rsquo;ASEPEX, le vice-pr\u00e9sident de la CNES et Mme Sahar Mechri, porteuse du projet.<\/p>\n<p><strong>De la prise de contact au paiement : le parcours du combattant\u00a0<\/strong><\/p>\n<p>Pendant plus de deux heures, les \u00e9changes ont \u00e9t\u00e9 sans filtre. Les op\u00e9rateurs ont list\u00e9 les m\u00eames contraintes r\u00e9currentes : la difficult\u00e9 \u00e0 trouver un partenaire local fiable, la m\u00e9connaissance des pratiques d&rsquo;affaires et des circuits de d\u00e9cision, l&rsquo;ins\u00e9curisation des paiements, les freins logistiques et r\u00e9glementaires, et surtout, l&rsquo;absence de suivi apr\u00e8s une premi\u00e8re rencontre lors d&rsquo;un salon ou d&rsquo;une mission B2B.<\/p>\n<p>\u00ab On nous met en relation, mais apr\u00e8s, on est seuls. Comment maintenir le lien ? Comment adapter son offre ? Comment s\u00e9curiser son contrat ? \u00bb a r\u00e9sum\u00e9 un chef d&rsquo;entreprise pr\u00e9sent.<\/p>\n<p><strong>WAGANE : le cha\u00eenon manquant\u00a0<\/strong><\/p>\n<p>C&rsquo;est pr\u00e9cis\u00e9ment pour pallier ce manque que Promedia, \u00e9diteur du magazine Managers et organisateur du Club Femmes Entrepreneures et de l&rsquo;African ESG Summit, a lanc\u00e9 WAGANE.<\/p>\n<p>Le concept repose sur un r\u00e9seau \u00e9conomique africain fond\u00e9 sur trois piliers : des connexions qualifi\u00e9es, la connaissance des march\u00e9s et le suivi des opportunit\u00e9s g\u00e9n\u00e9r\u00e9es. Concr\u00e8tement, il s&rsquo;agit d&rsquo;une plateforme de mise en relation B2B adoss\u00e9e \u00e0 un r\u00e9seau d&rsquo;ambassadeurs de terrain.<\/p>\n<p>Le Club vise \u00e0 connecter les PME exportatrices et les op\u00e9rateurs \u00e9conomiques d&rsquo;Afrique du Nord et de l&rsquo;Afrique de l&rsquo;Ouest, notamment en Tunisie, au S\u00e9n\u00e9gal, en C\u00f4te d&rsquo;Ivoire, en Mauritanie et au B\u00e9nin.<\/p>\n<p>\u00ab Du contact au contrat \u00bb, th\u00e9matique de cette premi\u00e8re rencontre, en r\u00e9sume parfaitement la philosophie. L&rsquo;enjeu n&rsquo;est plus de multiplier les contacts, mais de les transformer en partenariats durables gr\u00e2ce \u00e0 la confiance, l&rsquo;intelligence de march\u00e9 et l&rsquo;accompagnement institutionnel.<\/p>\n<p>Le lancement du Chapitre Dakar constitue la premi\u00e8re d\u00e9clinaison pays du r\u00e9seau. Les chefs d&rsquo;entreprises s\u00e9n\u00e9galais pr\u00e9sents en deviennent ainsi les membres fondateurs, b\u00e9n\u00e9ficiant d&rsquo;un acc\u00e8s prioritaire \u00e0 la plateforme de matching et au r\u00e9seau d&rsquo;exportateurs avant son ouverture \u00e0 plus large \u00e9chelle.<\/p>\n<p>La table ronde s&rsquo;est cl\u00f4tur\u00e9e par un cocktail de networking entre exportateurs, op\u00e9rateurs s\u00e9n\u00e9galais et partenaires institutionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une table ronde a r\u00e9uni le jeudi 17 septembre \u00a0\u00e0 Dakar chefs d&rsquo;entreprises, consultants et institutionnels pour identifier les blocages \u00e0 l&rsquo;export. Avec le lancement&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-9223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-economique","category-infos-eco","wpcat-8-id","wpcat-10-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXPORT - Lancement du Chapitre Dakar de WAGANE : transformer le contact en contrat - challenges economiques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challengeseconomiques.com\/?p=9223\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXPORT - Lancement du Chapitre Dakar de WAGANE : transformer le contact en contrat - challenges economiques\" \/>\n<meta property=\"og:description\" content=\"Une table ronde a r\u00e9uni le jeudi 17 septembre \u00a0\u00e0 Dakar chefs d&rsquo;entreprises, consultants et institutionnels pour identifier les blocages \u00e0 l&rsquo;export. 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