{"id":8509,"date":"2025-11-12T10:56:52","date_gmt":"2025-11-12T10:56:52","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=8509"},"modified":"2025-11-12T10:57:35","modified_gmt":"2025-11-12T10:57:35","slug":"la-cciad-mobilise-les-pme-senegalaises-pour-la-digitalisation","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=8509","title":{"rendered":"La CCIAD mobilise les PME s\u00e9n\u00e9galaises pour la digitalisation"},"content":{"rendered":"<p>La Chambre de Commerce, d\u2019Industrie et d\u2019Agriculture de Dakar (CCIAD), en partenariat avec Pulsar Technologie, a organis\u00e9 le mardi 11 novembre une journ\u00e9e de sensibilisation et de partage d\u2019informations consacr\u00e9e \u00e0 la transformation digitale des tr\u00e8s petites, petites et moyennes entreprises (TPE et PME). Cet \u00e9v\u00e9nement a r\u00e9uni entrepreneurs, acteurs \u00e9conomiques, repr\u00e9sentants d\u2019institutions publiques et priv\u00e9es, ainsi que des partenaires techniques et financiers, tous mobilis\u00e9s autour d\u2019un enjeu majeur : <strong>l\u2019int\u00e9gration du num\u00e9rique dans le tissu \u00e9conomique s\u00e9n\u00e9galais<\/strong>.<\/p>\n<p>Dans un monde en perp\u00e9tuelle mutation, la r\u00e9volution num\u00e9rique bouleverse les habitudes et red\u00e9finit l\u2019environnement des affaires. La digitalisation n\u2019est plus un choix, mais une exigence strat\u00e9gique pour toute entreprise souhaitant rester comp\u00e9titive, conqu\u00e9rir de nouveaux march\u00e9s et am\u00e9liorer sa performance.<\/p>\n<p>\u00ab Les TPE et PME, qui repr\u00e9sentent plus de 98 % du tissu \u00e9conomique national, sont particuli\u00e8rement concern\u00e9es. Elles constituent le c\u0153ur battant de l\u2019\u00e9conomie s\u00e9n\u00e9galaise, mais doivent relever des d\u00e9fis majeurs : acc\u00e8s au financement, comp\u00e9titivit\u00e9, productivit\u00e9 et adaptation aux nouvelles exigences du march\u00e9 \u00bb, a soulign\u00e9 Chim\u00e8re Ndiaye, Secr\u00e9taire g\u00e9n\u00e9ral de la Chambre de Commerce et d\u2019Industrie de Dakar.<\/p>\n<p>Conscient que le num\u00e9rique est un moteur de d\u00e9veloppement inclusif et durable, l\u2019\u00c9tat du S\u00e9n\u00e9gal, \u00e0 travers son Agenda de transformation 2050, ambitionne de faire du pays un p\u00f4le d\u2019excellence technologique en Afrique de l\u2019Ouest et un hub incontournable sur le continent. Selon le repr\u00e9sentant du Pr\u00e9sident de la Chambre, la CCIAD, vitrine du secteur priv\u00e9 national, inscrit la transformation digitale au c\u0153ur de sa strat\u00e9gie d\u2019accompagnement des entreprises, en coh\u00e9rence avec cette vision.<\/p>\n<p><strong>L\u2019importance du digital dans le d\u00e9veloppement des PME<\/strong><\/p>\n<p>La journ\u00e9e a \u00e9galement mis en lumi\u00e8re le r\u00f4le de Pulsar Technologie, entreprise s\u00e9n\u00e9galaise innovante qui d\u00e9veloppe des solutions num\u00e9riques adapt\u00e9es aux r\u00e9alit\u00e9s locales, notamment l\u2019application ZEINA APP. Ce partenariat illustre la volont\u00e9 commune de cr\u00e9er des synergies entre les institutions d\u2019appui et le secteur priv\u00e9 innovant, afin de renforcer la comp\u00e9titivit\u00e9 nationale.<\/p>\n<p>Les interventions ont rappel\u00e9 que plusieurs programmes soutenus par la Banque mondiale et la BAD (Banque Africaine de D\u00e9veloppement) accompagnent d\u00e9j\u00e0 les entreprises dans leur transition num\u00e9rique. Plus de 5 000 PME ont b\u00e9n\u00e9fici\u00e9 d\u2019un appui pour l\u2019acquisition de solutions digitales, couvrant la comptabilit\u00e9, le marketing digital et l\u2019organisation interne.<\/p>\n<p>\u00ab Un accent particulier a \u00e9t\u00e9 mis sur l\u2019inclusion des femmes entrepreneures : 54 % des b\u00e9n\u00e9ficiaires de ces programmes sont des femmes, un chiffre remarquable dans un secteur o\u00f9 leur participation d\u00e9passe rarement 30 % \u00bb, a pr\u00e9cis\u00e9 Abdoulaye Faye, directeur de la formalisation \u00e0 l&rsquo;ADEMPE (Agence de D\u00e9veloppement et d&rsquo;Encadrement des PME).<\/p>\n<p>La transformation digitale des TPE et PME est non seulement possible, mais indispensable. Elle constitue la cl\u00e9 d\u2019un secteur priv\u00e9 s\u00e9n\u00e9galais plus fort, comp\u00e9titif et r\u00e9silient, capable de tirer pleinement parti des opportunit\u00e9s offertes par l\u2019\u00e9conomie num\u00e9rique.<\/p>\n<p>Cette journ\u00e9e de sensibilisation a permis de partager des exp\u00e9riences pratiques, de pr\u00e9senter des solutions adapt\u00e9es et d\u2019inspirer les entrepreneurs \u00e0 franchir le cap du num\u00e9rique. Ensemble, acteurs publics et priv\u00e9s s\u2019engagent \u00e0 faire du digital un moteur de croissance inclusive et durable pour le S\u00e9n\u00e9gal.<\/p>\n<p><strong>Mamadou SY<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Chambre de Commerce, d\u2019Industrie et d\u2019Agriculture de Dakar (CCIAD), en partenariat avec Pulsar Technologie, a organis\u00e9 le mardi 11 novembre une journ\u00e9e de sensibilisation&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,8,10],"tags":[],"class_list":["post-8509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualite-economique","category-infos-eco","wpcat-23-id","wpcat-8-id","wpcat-10-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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