{"id":7338,"date":"2024-11-13T16:32:33","date_gmt":"2024-11-13T16:32:33","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=7338"},"modified":"2024-11-13T16:33:42","modified_gmt":"2024-11-13T16:33:42","slug":"portail-us-africa-trade-desk-promouvoir-lentree-des-produits-africains-sur-le-marche-americain","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=7338","title":{"rendered":"Portail US Africa Trade Desk : Promouvoir l\u2019entr\u00e9e des produits africains sur le march\u00e9 am\u00e9ricain"},"content":{"rendered":"<p><strong>En collaboration avec la Chambre de Commerce, d\u2019Industrie et d\u2019Agriculture de Dakar (CCIAD) et l\u2019Agence de Promotion de l\u2019Investissement et des Grands Travaux (APIX), Prosper Africa a proc\u00e9d\u00e9, le mardi 12 novembre 2024, au lancement de la plateforme de commerce en ligne US Africa Trade Desk. Ce portail, mis en place par les \u00c9tats-Unis, vise notamment \u00e0 promouvoir et faciliter les relations d\u2019affaires entre fournisseurs africains et les cha\u00eenes d\u2019approvisionnement sur le march\u00e9 am\u00e9ricain. <\/strong><\/p>\n<p>La mission de Prosper Africa est de faciliter l\u2019int\u00e9gration pleine et enti\u00e8re des nations africaines dans les march\u00e9s de capitaux et les cha\u00eenes d\u2019approvisionnement mondiaux, a expliqu\u00e9 Mme British Robinson, Coordinatrice de Prosper Africa. Gr\u00e2ce au portail <em>US Africa Trade Desk<\/em>, l\u2019objectif est de r\u00e9duire l\u2019\u00e9cart entre les fournisseurs africains et les acheteurs am\u00e9ricains. Mme Robinson souligne que plusieurs grandes cha\u00eenes am\u00e9ricaines, comme Costco, Walmart et Whole Foods, cherchent \u00e0 \u00ab enrichir leurs offres avec des produits venus de toute l\u2019Afrique \u00bb. Cependant, ces enseignes ne disposent pas de liens directs avec les fournisseurs africains, a-t-elle pr\u00e9cis\u00e9.<br \/>\nAinsi, <em>US Africa Trade Desk<\/em> entend r\u00e9pondre \u00e0 ce besoin en connectant les fournisseurs africains \u00e0 plus de 20 000 d\u00e9taillants am\u00e9ricains, a ajout\u00e9 Mme Robinson.<\/p>\n<p><strong>Accro\u00eetre les \u00e9changes entre le S\u00e9n\u00e9gal et les \u00c9tats-Unis<\/strong><\/p>\n<p>Pour Bakary S\u00e9ga Bathily, directeur g\u00e9n\u00e9ral de l\u2019APIX, l\u2019initiative Prosper Africa incarne l\u2019engagement des \u00c9tats-Unis \u00e0 renforcer les \u00e9changes commerciaux et les investissements bilat\u00e9raux avec le S\u00e9n\u00e9gal. Depuis 2019, rappelle-t-il, Prosper Africa a permis de concr\u00e9tiser plus de 2 400 accords dans 49 pays, pour une valeur totale de 120,3 milliards de dollars. Ces r\u00e9sultats t\u00e9moignent, selon lui, de l\u2019ampleur des possibilit\u00e9s offertes et de l\u2019engagement des \u00c9tats-Unis \u00e0 renforcer le commerce et l\u2019investissement en Afrique.<br \/>\nS\u2019agissant de la plateforme de mise en relation <em>US Africa Trade Desk<\/em>, il esp\u00e8re qu\u2019elle ne se limitera pas aux grandes entreprises, mais qu\u2019elle b\u00e9n\u00e9ficiera \u00e9galement aux PME et aux start-ups, en leur offrant un accompagnement strat\u00e9gique pour saisir les opportunit\u00e9s d\u2019exportation vers le march\u00e9 am\u00e9ricain. La prise en charge de ces entit\u00e9s \u00e9conomiques est essentielle, selon lui, pour diversifier l\u2019\u00e9conomie et promouvoir une croissance inclusive.<br \/>\nDe son c\u00f4t\u00e9, Abdoulaye Sow, pr\u00e9sident de la CCIAD, a soulign\u00e9 que cette initiative s\u2019inscrit parfaitement dans l\u2019engagement de l\u2019Institution Consulaire \u00e0 explorer davantage le march\u00e9 am\u00e9ricain, notamment par le biais de missions qu\u2019elle a organis\u00e9es aux \u00c9tats-Unis au cours des deux derni\u00e8res ann\u00e9es.<br \/>\nPour M. Sow, l\u2019AGOA, initiative du gouvernement am\u00e9ricain visant \u00e0 faciliter l\u2019exportation de certains produits africains vers les \u00c9tats-Unis, n\u2019a pas totalement r\u00e9pondu aux attentes. Il en appelle ainsi \u00e0 une \u00e9valuation de ce programme, afin de corriger, si n\u00e9cessaire, les imperfections relev\u00e9es. Selon lui, la nouvelle plateforme de mise en relation contribuera \u00e0 augmenter de mani\u00e8re significative les \u00e9changes entre le S\u00e9n\u00e9gal et les \u00c9tats-Unis.<\/p>\n<p><strong>Une balance commerciale d\u00e9ficitaire<\/strong><\/p>\n<p>Sur le plan des \u00e9changes, la balance commerciale entre les \u00c9tats-Unis et le S\u00e9n\u00e9gal pr\u00e9sente un net d\u00e9ficit en faveur des Am\u00e9ricains. En effet, en 2023, le S\u00e9n\u00e9gal a import\u00e9 pour une valeur de 173,8 milliards de francs CFA alors que ses exportations vers les \u00c9tats-Unis se sont chiffr\u00e9es \u00e0 94,3 milliards de francs CFA, selon les chiffres fournis par le DG de l\u2019APIX.<\/p>\n<p><strong>Sanou BADIANE<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En collaboration avec la Chambre de Commerce, d\u2019Industrie et d\u2019Agriculture de Dakar (CCIAD) et l\u2019Agence de Promotion de l\u2019Investissement et des Grands Travaux (APIX), Prosper&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-7338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualite-economique","wpcat-23-id","wpcat-8-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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