{"id":5531,"date":"2023-11-02T16:00:47","date_gmt":"2023-11-02T16:00:47","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=5531"},"modified":"2023-11-02T16:02:08","modified_gmt":"2023-11-02T16:02:08","slug":"foire-du-consommer-local-la-digitalisation-comme-levier-de-competitivite-des-pme","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=5531","title":{"rendered":"Foire du Consommer Local : La digitalisation comme levier de comp\u00e9titivit\u00e9 des PME"},"content":{"rendered":"
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L\u2019Agence de D\u00e9veloppement et d\u2019Encadrement des Petites et Moyennes Entreprises (ADEPME) a organis\u00e9, ce lundi 30 octobre 2023, sa journ\u00e9e dans le cadre de la 3\u00e8me \u00e9dition du \u00ab\u00a0Mois du Consommer Local\u00a0\u00bb. Il s\u2019agit d\u2019une foire organis\u00e9e par le Minist\u00e8re du Commerce, de la Consommation et des PME \u00e0 travers la Direction des PME. Une occasion saisie par l\u2019ADEPME pour sensibiliser davantage les acteurs \u00e9conomiques locaux sur la n\u00e9cessit\u00e9 d\u2019aller vers la digitalisation de leurs activit\u00e9s.<\/strong><\/p>\n

\u00ab\u00a0La digitalisation comme levier de soutien de la comp\u00e9titivit\u00e9 des PME locales\u00a0\u00bb. Tel \u00e9tait le th\u00e8me choisi pour le panel organis\u00e9 lors de la journ\u00e9e de l\u2019ADEPME \u00e0 la Foire \u00ab\u00a0Mois du Consommer Local\u00a0\u00bb.
\nL\u2019objectif de cette rencontre d\u2019\u00e9changes est de mieux sensibiliser les acteurs \u00e9conomiques sur les avantages de la digitalisation et en particulier sur la n\u00e9cessit\u00e9 de l\u2019int\u00e9grer dans leurs activit\u00e9s professionnelles quotidiennes.
\nPour Mbaye Diouf, Secr\u00e9taire g\u00e9n\u00e9ral de l\u2019ADEPME, les outils digitaux peuvent consid\u00e9rablement am\u00e9liorer l\u2019organisation au sein des entreprises. En plus de faciliter la gestion de l\u2019entit\u00e9, ces outils pr\u00e9sentent de nombreux avantages pour son d\u00e9veloppement et sa p\u00e9rennit\u00e9.
\nSelon Ousmane Sy Ndiaye, Directeur ex\u00e9cutif de l\u2019UNACOIS\/Jappo, les nouvelles technologies de l\u2019information et de la communication sont devenues indispensables, au point qu\u2019aucune entreprise ne peut s\u2019en passer. S\u2019adressant \u00e0 un public compos\u00e9 majoritairement de professionnels de l\u2019habillement, M. Ndiaye explique que les nouvelles technologies peuvent grandement contribuer \u00e0 am\u00e9liorer la qualit\u00e9 des v\u00eatements fabriqu\u00e9s localement, en particulier en ce qui concerne la finesse et la finition, qui parfois font d\u00e9faut.
\nDe son c\u00f4t\u00e9, Path\u00e9 Gueye, pr\u00e9sident de la F\u00e9d\u00e9ration Nationale des Professionnels de l\u2019Habillement (FENAPH), souligne que la digitalisation aidera les acteurs \u00e0 mieux explorer le march\u00e9 international. Cependant, il estime qu\u2019il est n\u00e9cessaire de renforcer les comp\u00e9tences des acteurs de l\u2019habillement en mati\u00e8re de normes internationales de couture.<\/p>\n

Une meilleure visibilit\u00e9 de l\u2019entreprise<\/strong><\/p>\n

Les avantages de la digitalisation ne se limitent pas \u00e0 l\u2019expansion vers de nouveaux march\u00e9s. Elle offre \u00e9galement une meilleure visibilit\u00e9 sur les activit\u00e9s et les capacit\u00e9s de l\u2019entreprise pour d\u2019\u00e9ventuels partenaires, indique Ousmane Sy Ndiaye. En citant l\u2019exemple de la collaboration entre son organisation et Ecobank, le repr\u00e9sentant de l\u2019UNACOIS\/Jappo explique que gr\u00e2ce \u00e0 la digitalisation, le montant du pr\u00eat octroy\u00e9 par la banque aux commer\u00e7ants membres de la structure est pass\u00e9 de 2 milliards FCFA pendant la p\u00e9riode COVID-19 \u00e0 50 milliards FCFA en 2023, car l\u2019institution financi\u00e8re dispose d\u2019une bonne visibilit\u00e9 sur les capacit\u00e9s de ces commer\u00e7ants b\u00e9n\u00e9ficiaires.
\nC\u2019est pourquoi Henry Fall Carvallo, de la Direction des PME, affirme que les outils digitaux sont devenus incontournables. Il encourage les acteurs \u00e9conomiques \u00e0 les adopter. \u00ab\u00a0Vous pouvez ma\u00eetriser parfaitement votre m\u00e9tier, mais si vous ne parvenez pas \u00e0 rendre vos produits visibles, votre entreprise risque de dispara\u00eetre\u00a0\u00bb, avertit-il<\/p>\n

Sanou BADIANE (BIE)
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L\u2019Agence de D\u00e9veloppement et d\u2019Encadrement des Petites et Moyennes Entreprises (ADEPME) a organis\u00e9, ce lundi 30 octobre 2023, sa journ\u00e9e dans le cadre de la…<\/p>\n","protected":false},"author":1,"featured_media":5532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,8,10],"tags":[],"class_list":["post-5531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualite-economique","category-infos-eco","wpcat-23-id","wpcat-8-id","wpcat-10-id"],"yoast_head":"\nFoire du Consommer Local : La digitalisation comme levier de comp\u00e9titivit\u00e9 des PME - challenges economiques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challengeseconomiques.com\/?p=5531\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foire du Consommer Local : La digitalisation comme levier de comp\u00e9titivit\u00e9 des PME - 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