{"id":5183,"date":"2023-08-28T12:22:19","date_gmt":"2023-08-28T12:22:19","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=5183"},"modified":"2023-08-28T12:22:42","modified_gmt":"2023-08-28T12:22:42","slug":"marche-de-lassurance-au-maroc-une-concentration-qui-ouvre-la-voie-a-de-nouvelles-opportunites-rapport","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=5183","title":{"rendered":"March\u00e9 de l\u2019assurance au Maroc : une concentration qui ouvre la voie \u00e0 de nouvelles opportunit\u00e9s (rapport)"},"content":{"rendered":"<p class=\"texte textearticle\"><strong>\u00a0Six \u00e9tablissements concentrent 80\u00a0% de la production globale du secteur de l\u2019assurance au Maroc. Le march\u00e9 gagnerait \u00e0 d\u00e9velopper des produits inclusifs et innovants pour \u00eatre plus comp\u00e9titif \u00e0 l\u2019\u00e9chelle africaine, selon le conseil de concurrence du Maroc qui dresse l\u2019\u00e9tat de ce secteur dans un document d\u00e9taill\u00e9. <\/strong><\/p>\n<p class=\"texte textearticle\">Domin\u00e9 par six \u00e9tablissements majeurs qui d\u00e9tiennent 80\u00a0% de la production globale, le secteur de l&rsquo;assurance au Maroc pourrait \u00eatre sur le point de conna\u00eetre une transformation. Selon un rapport r\u00e9cent du Conseil de la concurrence du Maroc publi\u00e9 jeudi 24 ao\u00fbt, cette concentration offre une opportunit\u00e9 unique pour introduire des offres plus inclusives et digitalis\u00e9es.<\/p>\n<p class=\"texte textearticle\">Le rapport d\u00e9taille la structure actuelle du march\u00e9. Il r\u00e9v\u00e8le que trois acteurs cl\u00e9s d\u00e9tiennent 46\u00a0% du march\u00e9, et cette concentration s&rsquo;accro\u00eet avec quatre \u00e9tablissements contr\u00f4lant pr\u00e8s de 57,20\u00a0% de la production globale. Cette tendance est \u00e9galement observ\u00e9e dans les sous-secteurs, notamment l&rsquo;assurance vie et non vie.<\/p>\n<p class=\"texte textearticle\">Cependant, le rapport sugg\u00e8re que les produits d&rsquo;assurance actuels pourraient \u00eatre davantage adapt\u00e9s aux besoins vari\u00e9s des Marocains. Il y a notamment une opportunit\u00e9 pour des produits de micro-assurance destin\u00e9s aux personnes \u00e0 faible revenu. De plus, le secteur pourrait b\u00e9n\u00e9ficier d&rsquo;une plus grande innovation, notamment en mati\u00e8re de souscription en ligne, de distribution via la t\u00e9l\u00e9phonie mobile et de d\u00e9mat\u00e9rialisation.<\/p>\n<p class=\"texte textearticle\">Le Conseil de la concurrence voit ces d\u00e9fis comme des opportunit\u00e9s. En les relevant, le march\u00e9 de l&rsquo;assurance au Maroc pourrait non seulement se moderniser, mais aussi devenir plus attractif et comp\u00e9titif \u00e0 l&rsquo;\u00e9chelle r\u00e9gionale et internationale.<\/p>\n<p class=\"texte textearticle\">Au-del\u00e0 de ces enjeux, le march\u00e9 de l&rsquo;assurance au Maroc montre des signes de croissance. En 2022, le chiffre d&rsquo;affaires du secteur a augment\u00e9 de 9,7\u00a0% par rapport \u00e0 2021, atteignant 57,5 milliards de dirhams. Le taux de p\u00e9n\u00e9tration de l&rsquo;assurance continue \u00e9galement de cro\u00eetre, pla\u00e7ant le Maroc parmi les leaders en Afrique et dans le monde arabe.<\/p>\n<p><strong>(Agence Ecofin)<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Six \u00e9tablissements concentrent 80\u00a0% de la production globale du secteur de l\u2019assurance au Maroc. Le march\u00e9 gagnerait \u00e0 d\u00e9velopper des produits inclusifs et innovants pour&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-5183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-economique","category-infos-eco","wpcat-8-id","wpcat-10-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>March\u00e9 de l\u2019assurance au Maroc : une concentration qui ouvre la voie \u00e0 de nouvelles opportunit\u00e9s (rapport) - challenges economiques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challengeseconomiques.com\/?p=5183\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 de l\u2019assurance au Maroc : une concentration qui ouvre la voie \u00e0 de nouvelles opportunit\u00e9s (rapport) - challenges economiques\" \/>\n<meta property=\"og:description\" content=\"\u00a0Six \u00e9tablissements concentrent 80\u00a0% de la production globale du secteur de l\u2019assurance au Maroc. 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