{"id":5098,"date":"2023-08-09T17:14:46","date_gmt":"2023-08-09T17:14:46","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=5098"},"modified":"2023-08-09T17:15:13","modified_gmt":"2023-08-09T17:15:13","slug":"commerce-electronique-au-senegal-des-chefs-dentreprises-outilles-pour-lutilisation-de-la-plateforme-boutik-221","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=5098","title":{"rendered":"Commerce \u00e9lectronique au S\u00e9n\u00e9gal : Des chefs d\u2019entreprises outill\u00e9s pour l\u2019utilisation de la plateforme \u00ab Boutik 221 \u00bb"},"content":{"rendered":"

Sensibiliser les membres des organisations agricoles et pastorales au commerce \u00e9lectronique et sur le fonctionnement de la plateforme nationale d\u2019e-commerce, tel \u00e9tait l\u2019objectif de l\u2019atelier tenu le mercredi 02 ao\u00fbt 2023 \u00e0 Dakar. Des op\u00e9rateurs \u00e9conomiques en conclave dans la Capitale s\u00e9n\u00e9galaise, ont \u00e9t\u00e9 sensibilis\u00e9s et form\u00e9s dans l\u2019utilisation de la plateforme \u00ab boutik221 \u00bb, qui entend promouvoir le commerce en ligne et permettre aux producteurs de trouver plus facilement des opportunit\u00e9s de march\u00e9.<\/strong><\/p>\n

Lanc\u00e9e en avril 2021 \u00e0 la Chambre de Commerce, d\u2019Industrie et d\u2019Agriculture de Dakar (CCIAD), la plateforme nationale de e-commerce \u00ab Boutik221 \u00bb se veut \u00eatre un v\u00e9ritable centre commercial virtuel favorisant les \u00e9changes entre commer\u00e7ants, artisans, producteurs locaux et clients \u00e0 travers tout le territoire national.
\nPour favoriser une meilleure appropriation de cette plateforme, une tourn\u00e9e nationale avait \u00e9t\u00e9 initi\u00e9e par le Minist\u00e8re du Commerce, de la Consommation et des PME en partenariat avec les Chambres de Commerce, le GIE Gaind\u00e9 2000 et d\u2019autres structures.
\nL\u2019\u00e9tape de Dakar a marqu\u00e9 la cl\u00f4ture de cette campagne de vulgarisation. Plus d\u2019une cinquantaine d\u2019op\u00e9rateurs \u00e9conomiques \u00e9voluant dans divers secteurs, principalement des femmes chefs de PME, ont particip\u00e9 \u00e0 cet atelier avec l\u2019envie de s\u2019investir davantage dans le commerce en ligne.
\nLe vice-pr\u00e9sident de la CCIAD, Dr Daouda Thiam, qui repr\u00e9sentait le pr\u00e9sident de l\u2019Institution Consulaire de Dakar, Abdoulaye Sow, a rappel\u00e9 le contexte de cr\u00e9ation de cette plateforme. Selon lui, celle-ci permettra de r\u00e9pondre aux besoins d\u2019approvisionnement du march\u00e9 et devrait impulser le d\u00e9veloppement du commerce \u00e9lectronique au S\u00e9n\u00e9gal, ouvrant ainsi des opportunit\u00e9s de march\u00e9, notamment dans le cadre de la Zone de Libre-\u00e9change Continentale Africaine (ZLECAF).
\nIl a ainsi lanc\u00e9 un plaidoyer fort pour l\u2019appropriation de cette plateforme par les acteurs \u00e9conomiques.<\/p>\n

Un budget de 350.000 dollars am\u00e9ricains<\/strong><\/p>\n

Ousmane Ka, coordonnateur de l\u2019Unit\u00e9 Nationale de Mise en \u0152uvre du Cadre Int\u00e9gr\u00e9 et Renforc\u00e9\u00a0(UNMOCIR), a renseign\u00e9 qu\u2019un budget total de 350.000 dollars am\u00e9ricains a \u00e9t\u00e9 consenti pour la mise en \u0153uvre du projet Strat\u00e9gie Nationale du d\u00e9veloppement du Commerce \u00c9lectronique du S\u00e9n\u00e9gal et pour la vulgarisation de \u00ab\u00a0boutik221\u00a0\u00bb.\u00a0Il a rappel\u00e9, en outre, que toutes les r\u00e9gions du S\u00e9n\u00e9gal ont \u00e9t\u00e9 sillonn\u00e9es dans le cadre de la tourn\u00e9e, ce qui a permis de regrouper celles-ci en p\u00f4les.
\nPour sa part, Assane\u00a0Diakha, qui repr\u00e9sentait le Ministre du commerce, de la Consommation et des PME, a expliqu\u00e9 qu\u2019un des objectifs de ces ateliers est d\u2019arriver \u00e0 ce que la plateforme soit g\u00e9r\u00e9e, in fine, par les op\u00e9rateurs \u00e9conomiques.\u00a0Ces derniers seront ainsi regroup\u00e9s en coop\u00e9ratives.
\nLes participants \u00e0 cet atelier ont eu droit \u00e0 plusieurs pr\u00e9sentations faites par des techniciens.\u00a0L\u2019id\u00e9e est de renforcer leurs capacit\u00e9s pour leur permettre de mieux comprendre comment utiliser la plateforme et de pouvoir mettre en ligne leurs produits afin de trouver d\u2019\u00e9ventuels clients.<\/p>\n

BIE<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sensibiliser les membres des organisations agricoles et pastorales au commerce \u00e9lectronique et sur le fonctionnement de la plateforme nationale d\u2019e-commerce, tel \u00e9tait l\u2019objectif de l\u2019atelier…<\/p>\n","protected":false},"author":1,"featured_media":5099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-economique","wpcat-8-id"],"yoast_head":"\nCommerce \u00e9lectronique au S\u00e9n\u00e9gal : Des chefs d\u2019entreprises outill\u00e9s pour l\u2019utilisation de la plateforme \u00ab Boutik 221 \u00bb - challenges economiques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challengeseconomiques.com\/?p=5098\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce \u00e9lectronique au S\u00e9n\u00e9gal : Des chefs d\u2019entreprises outill\u00e9s pour l\u2019utilisation de la plateforme \u00ab Boutik 221 \u00bb - 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