{"id":5008,"date":"2023-07-23T10:46:05","date_gmt":"2023-07-23T10:46:05","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=5008"},"modified":"2023-07-23T10:46:25","modified_gmt":"2023-07-23T10:46:25","slug":"la-cedeao-veut-stimuler-le-commerce-electronique","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=5008","title":{"rendered":"La CEDEAO veut stimuler le commerce \u00e9lectronique"},"content":{"rendered":"

Le Conseil des ministres de la Communaut\u00e9 \u00e9conomique des \u00c9tats de l\u2019Afrique de l\u2019Ouest a adopt\u00e9 une strat\u00e9gie visant \u00e0 stimuler le commerce \u00e9lectronique dans la r\u00e9gion gr\u00e2ce \u00e0 des mesures sp\u00e9cifiques r\u00e9pondant aux besoins.<\/strong><\/p>\n

Le Conseil des ministres de la CEDEAO a approuv\u00e9 la strat\u00e9gie pour les quinze pays membres de l\u2019organisation, le 7 juillet 2023. Cette strat\u00e9gie vise \u00e0 stimuler le commerce \u00e9lectronique en Afrique de l\u2019Ouest par des mesures sp\u00e9cifiques r\u00e9pondant aux besoins, tels qu\u2019ils ont \u00e9t\u00e9 identifi\u00e9s par une r\u00e9cente \u00e9valuation de l\u2019\u00e9tat de pr\u00e9paration au commerce \u00e9lectronique r\u00e9alis\u00e9e par la Cnuced (Conf\u00e9rence des Nations unies sur le commerce et le d\u00e9veloppement).<\/p>\n

\u00ab\u00a0Les pays membres dirigeront la mise en \u0153uvre au niveau national, tandis que les acteurs de la soci\u00e9t\u00e9 civile et du secteur priv\u00e9 participeront \u00e9galement par l\u2019interm\u00e9diaire d\u2019un forum communautaire sur le commerce \u00e9lectronique et de groupes d\u2019experts.\u00a0\u00bb<\/em><\/strong><\/p><\/blockquote>\n

Cette initiative s\u2019inscrit dans le contexte d\u2019une croissance rapide du march\u00e9 africain du commerce \u00e9lectronique, le nombre d\u2019utilisateurs devant augmenter de plus de 40 % et le revenu moyen par utilisateur de 17 % entre 2023 et 2027.<\/p>\n

Onze des quinze membres de la CEDEAO sont des pays moins avanc\u00e9s et, selon l\u2019\u00e9valuation de la Cnuced, la r\u00e9gion souffre d\u2019une double fracture num\u00e9rique. D\u2019une part, certains pays de la CEDEAO en sont d\u00e9j\u00e0 aux premi\u00e8res phases de la mise en \u0153uvre de la 5G, tandis que d\u2019autres luttent encore pour assurer l\u2019acc\u00e8s au haut d\u00e9bit.<\/p>\n

D\u2019autre part, il existe une fracture au sein des pays qui luttent pour surmonter les in\u00e9galit\u00e9s en mati\u00e8re d\u2019acc\u00e8s aux services num\u00e9riques, voire d\u2019acc\u00e8s \u00e0 l\u2019\u00e9lectricit\u00e9 pour les populations rurales.<\/p>\n

La strat\u00e9gie vise \u00e0 instaurer la confiance tout au long de la cha\u00eene d\u2019approvisionnement du commerce \u00e9lectronique gr\u00e2ce \u00e0 un cadre juridique et r\u00e9glementaire harmonis\u00e9 et actualis\u00e9, \u00e0 des m\u00e9thodes de paiement num\u00e9rique fiables, \u00e0 des places de march\u00e9 ou des sites web s\u00e9curis\u00e9s, et \u00e0 la mise en relation des acheteurs et des vendeurs du commerce \u00e9lectronique avec des produits de haute qualit\u00e9 gr\u00e2ce \u00e0 des services de logistique et de livraison s\u00e9curis\u00e9s.<\/p>\n

Elle vise \u00e9galement \u00e0 fournir des donn\u00e9es fiables sur le commerce \u00e9lectronique en cr\u00e9ant un observatoire r\u00e9gional du commerce \u00e9lectronique et en am\u00e9liorant la capacit\u00e9 des pays membres de la CEDEAO \u00e0 collecter et \u00e0 analyser les donn\u00e9es.<\/p>\n

Cela devrait permettre \u00e0 terme d\u2019\u00e9laborer des politiques mieux inform\u00e9es et fond\u00e9es sur des donn\u00e9es probantes dans la r\u00e9gion et de b\u00e9n\u00e9ficier d\u2019un soutien cibl\u00e9 de la part des partenaires de d\u00e9veloppement.<\/p>\n

Acc\u00e9l\u00e9rer le changement structurel<\/strong><\/p>\n

La strat\u00e9gie tient particuli\u00e8rement compte des groupes num\u00e9riquement vuln\u00e9rables, notamment les femmes, les jeunes, les personnes handicap\u00e9es et les commer\u00e7ants transfrontaliers informels dans le domaine du commerce \u00e9lectronique. Elle vise non seulement \u00e0 rendre le commerce \u00e9lectronique plus accessible \u00e0 ces groupes, mais aussi \u00e0 les impliquer activement en tant qu\u2019entrepreneurs et dirigeants afin de contribuer \u00e0 la cr\u00e9ation d\u2019emplois.<\/p>\n

\u00c9labor\u00e9e dans le cadre d\u2019un processus multipartite et participatif, la strat\u00e9gie vise \u00e0 acc\u00e9l\u00e9rer le changement structurel et le d\u00e9veloppement et \u00e0 favoriser l\u2019int\u00e9gration r\u00e9gionale par la diversification \u00e9conomique et la cr\u00e9ation d\u2019emplois.<\/p>\n

\"\"\u00ab La CEDEAO s\u2019est engag\u00e9e \u00e0 accro\u00eetre l\u2019adoption et l\u2019utilisation du commerce \u00e9lectronique afin de promouvoir la mise en \u0153uvre de sa Vision 2050 pour un d\u00e9veloppement inclusif et durable de la r\u00e9gion<\/em> \u00bb, a comment\u00e9 Massandj\u00e9 Toure-Litse (photo<\/em>), commissaire charg\u00e9 des Affaires \u00e9conomiques et de l\u2019agriculture \u00e0 la Commission de la CEDEAO. \u00ab La strat\u00e9gie de commerce \u00e9lectronique soutiendra la transformation structurelle des \u00e9conomies des \u00c9tats membres ax\u00e9e sur le num\u00e9rique et approfondira l\u2019int\u00e9gration commerciale r\u00e9gionale.<\/em> \u00bb<\/p>\n

La strat\u00e9gie permettra \u00e0 la Commission de la CEDEAO de mieux soutenir les minist\u00e8res du commerce dans la r\u00e9gion et d\u2019aider les nations membres \u00e0 diversifier leurs \u00e9conomies et \u00e0 tirer parti de nouvelles opportunit\u00e9s \u00e9conomiques et commerciales gr\u00e2ce au commerce \u00e9lectronique. Toutefois, les pays membres dirigeront la mise en \u0153uvre au niveau national, tandis que les acteurs de la soci\u00e9t\u00e9 civile et du secteur priv\u00e9 participeront \u00e9galement par l\u2019interm\u00e9diaire d\u2019un forum communautaire sur le commerce \u00e9lectronique et de groupes d\u2019experts.<\/p>\n

La CEDEAO est la quatri\u00e8me communaut\u00e9 \u00e9conomique r\u00e9gionale africaine \u00e0 \u00e9laborer une strat\u00e9gie collective en mati\u00e8re de commerce \u00e9lectronique. Elle fait suite \u00e0 l\u2019\u00e9laboration d\u2019une strat\u00e9gie de commerce \u00e9lectronique par l\u2019Union africaine et pr\u00e9c\u00e8de le protocole sur le commerce num\u00e9rique de la Zone de libre-\u00e9change continentale africaine, en cours de n\u00e9gociation.<\/p>\n

Le Magazine de l’Afrique<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Le Conseil des ministres de la Communaut\u00e9 \u00e9conomique des \u00c9tats de l\u2019Afrique de l\u2019Ouest a adopt\u00e9 une strat\u00e9gie visant \u00e0 stimuler le commerce \u00e9lectronique dans…<\/p>\n","protected":false},"author":1,"featured_media":1397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-5008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-economique","category-infos-eco","wpcat-8-id","wpcat-10-id"],"yoast_head":"\nLa CEDEAO veut stimuler le commerce \u00e9lectronique - challenges economiques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challengeseconomiques.com\/?p=5008\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La CEDEAO veut stimuler le commerce \u00e9lectronique - 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