{"id":4332,"date":"2022-11-23T12:13:54","date_gmt":"2022-11-23T12:13:54","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=4332"},"modified":"2022-11-23T12:14:42","modified_gmt":"2022-11-23T12:14:42","slug":"des-petites-entreprises-competitives-en-afrique-francophone-grace-au-numerique","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=4332","title":{"rendered":"Des petites entreprises comp\u00e9titives en Afrique francophone gr\u00e2ce au num\u00e9rique"},"content":{"rendered":"

Les technologies num\u00e9riques offrent de r\u00e9els avantages aux entreprises d’Afrique francophone. Elles am\u00e9liorent la communication avec les partenaires de la cha\u00eene de valeur, r\u00e9duisent les co\u00fbts d’exploitation et stimulent le marketing et les ventes. Mais en raison de la mauvaise qualit\u00e9 et du co\u00fbt \u00e9lev\u00e9 des connexions internet, de nombreuses entreprises peinent \u00e0 passer au num\u00e9rique.<\/strong><\/p>\n

C’est en substance le message d’un nouveau rapport du Centre du commerce international (ITC) qui explore les moyens de renforcer la comp\u00e9titivit\u00e9 des petites entreprises d’Afrique francophone. La publication intitul\u00e9e Comp\u00e9titivit\u00e9 des PME en Afrique francophone 2022: Promouvoir la transformation num\u00e9rique<\/em><\/a> est la cinqui\u00e8me \u00e9dition de cette s\u00e9rie annuelle. L\u2019\u00e9tude constate qu’il est essentiel d’am\u00e9liorer les comp\u00e9tences num\u00e9riques par la formation, l’embauche et les pratiques et politiques \u00e9ducatives.<\/p>\n

Le rapport se base sur les donn\u00e9es recueillies aupr\u00e8s de 4973 entreprises dans le cadre d\u2019une enqu\u00eate men\u00e9es en Afrique francophone entre mai et ao\u00fbt 2022 par l\u2019ITC et la Conf\u00e9rence permanente des chambres consulaires africaines et francophones. Pr\u00e8s de 60\u00a0% des entreprises interrog\u00e9es ont d\u00e9clar\u00e9 recourir aux technologies num\u00e9riques pour communiquer avec leurs acheteurs ou leurs fournisseurs par le biais du courrier \u00e9lectronique (courriel), tandis que la moiti\u00e9 communiquent plut\u00f4t via les r\u00e9seaux sociaux. Le rapport constate ainsi que les outils num\u00e9riques sont pr\u00e9cieux pour communiquer \u2013 particuli\u00e8rement pour le marketing et pour atteindre de nouveaux clients.<\/p>\n

Selon le rapport, \u00ab L\u2019utilisation des technologies num\u00e9riques est payante: quatre cinqui\u00e8mes des entreprises qui utilisent ces technologies ont vu leurs co\u00fbts diminuer ou leurs ventes augmenter. Les entreprises qui utilisent des technologies num\u00e9riques avanc\u00e9es ont deux fois plus de chances d’am\u00e9liorer l’efficience de leur production.\u00bb<\/p>\n

De grandes avanc\u00e9es pour les entreprises gr\u00e2ce aux outils num\u00e9riques <\/strong><\/p>\n

Les v\u00e9ritables gains d’efficience et de comp\u00e9titivit\u00e9 proviennent de l\u2019int\u00e9gration des outils num\u00e9riques dans les op\u00e9rations de base de l\u2019entreprise. Par exemple, 78\u00a0% des entreprises qui ont adopt\u00e9 des technologies num\u00e9riques plus avanc\u00e9es \u2013 telles que le stockage de donn\u00e9es dans le cloud, la comptabilit\u00e9 num\u00e9rique ou la gestion informatis\u00e9e des stocks \u2013 rapportent une am\u00e9lioration de l\u2019efficience de leur production, contre 42\u00a0% des entreprises qui utilisent uniquement le courriel ou les r\u00e9seaux sociaux.<\/p>\n

Cependant, peu d’entreprises d\u2019Afrique francophone utilisent les technologies num\u00e9riques avanc\u00e9es. L’enqu\u00eate montre que seul un quart des entreprises recourt \u00e0 ces technologies, par exemple pour leur comptabilit\u00e9, la tenue des registres ou la gestion des stocks.<\/p>\n

Le rapport sugg\u00e8re qu\u2019un appui financier pour assurer des investissements dans les technologies de pointe, ainsi qu’une assistance technique pour aider les entreprises \u00e0 les exploiter, serait hautement profitable pour les entreprises de la r\u00e9gion.<\/p>\n

Pour que la transition num\u00e9rique soit inclusive, les petites entreprises ont \u00e9galement besoin d’aide pour \u00e9laborer des strat\u00e9gies de num\u00e9risation. Le rapport recommande l\u2019organisation de formations, par exemple sur les donn\u00e9es du cloud, la gestion informatis\u00e9e des stocks, ou sur d’autres outils, car elles seront essentielles pour pr\u00e9parer les employ\u00e9s \u00e0 exploiter efficacement ces technologies. Des investissements de la part des gouvernements dans ce type de formation peut aider les petites entreprises \u00e0 d\u00e9velopper une main-d’\u0153uvre comp\u00e9tente dans le domaine du num\u00e9rique, et ainsi faciliter une transformation num\u00e9rique inclusive.<\/p>\n

(source: ITC)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Les technologies num\u00e9riques offrent de r\u00e9els avantages aux entreprises d’Afrique francophone. 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