{"id":3820,"date":"2022-08-18T15:48:27","date_gmt":"2022-08-18T15:48:27","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=3820"},"modified":"2022-08-18T15:49:08","modified_gmt":"2022-08-18T15:49:08","slug":"appui-aux-pme-senegalaises-meta-entend-mobiliser-ses-supports","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=3820","title":{"rendered":"Appui aux Pme s\u00e9n\u00e9galaises META, entend mobiliser ses supports"},"content":{"rendered":"<p><strong>Un accompagnement et des conseils d&rsquo;experts sur la meilleure fa\u00e7on de faire cro\u00eetre leur entreprise gr\u00e2ce aux outils des &nbsp;r\u00e9seaux sociaux (Facebook, WhatsApp et Instagram). C\u2019est la d\u00e9marche lanc\u00e9e &nbsp;le 13 ao\u00fbt &nbsp;\u00e0 Dakar, la Capitale s\u00e9n\u00e9galaise, par META, le g\u00e9ant am\u00e9ricain de la technologie. <\/strong><\/p>\n<p>Le programme <strong><em>\u2018<\/em><\/strong>Meta Boost\u2019 fournit des outils, des conseils et un soutien pratique pour cr\u00e9er des contenus attrayants sur les r\u00e9seaux sociaux, afin d\u2019aider les PME \u00e0 accro\u00eetre leur audience et leurs revenus. C\u2019est la d\u00e9marche que compte d\u00e9rouler META, informe un communiqu\u00e9. En effet, renseigne le communiqu\u00e9, le &nbsp;programme phare de Meta, <em>\u2018Meta Boost\u2019<\/em> entre 2018 et 2021, a r\u00e9alis\u00e9 pr\u00e8s de 500 sessions de formation, et a touch\u00e9 27.425 personnes \u00e0 travers le S\u00e9n\u00e9gal, la Guin\u00e9e, le Niger, le B\u00e9nin, la RDC et la C\u00f4te d&rsquo;Ivoire.<\/p>\n<p>Selon Eva Sow Ebion, partenaire de Meta dans la mise en \u0153uvre du programme \u2018Meta Boost\u2019 en Afrique francophone, la rencontre de Dakar \u00e9tait une occasion unique pour les entrepreneurs de vivre une exp\u00e9rience immersive avec des influenceurs et experts de premier plan tels que <a href=\"https:\/\/instagram.com\/khadija_baa?igshid=YmMyMTA2M2Y=\">Khadija Ba<\/a>, <a href=\"https:\/\/instagram.com\/nixofficial?igshid=YmMyMTA2M2Y=\">NIX<\/a>, <a href=\"https:\/\/instagram.com\/sophiezinga?igshid=YmMyMTA2M2Y=\">Sophie Zinga<\/a>, Ndagou Ndiaye et <a href=\"https:\/\/instagram.com\/travelwithziggy?igshid=YmMyMTA2M2Y=\">Ziggy Faye<\/a>.<\/p>\n<p>Elle ajoute que \u00ab\u00a0les outils num\u00e9riques sont parmi les moyens les plus efficaces pour communiquer avec des consommateurs de plus en plus mobiles. Une <a href=\"https:\/\/www.genesis-analytics.com\/reports-and-other-documents\/how-social-media-is-powering-small-business-in-africa-report\">\u00e9tude<\/a> r\u00e9cente men\u00e9e par Genesis Analytics dans 8 pays africains a r\u00e9v\u00e9l\u00e9 que les outils pour les r\u00e9seaux sociaux avaient aid\u00e9 les petites et moyennes entreprises \u00e0 atteindre un public plus large et \u00e0 d\u00e9velopper leur activit\u00e9, rappelle le communiqu\u00e9. Il est mentionn\u00e9 que \u00ab&nbsp;rien qu&rsquo;au S\u00e9n\u00e9gal, 86 % des entreprises ont d\u00e9clar\u00e9 que Facebook avait jou\u00e9 un r\u00f4le important dans la croissance de leur activit\u00e9&nbsp;\u00bb.<\/p>\n<p>Pour sa part, Balkissa Id\u00e9 Siddo, Directrice des Affaires Publiques pour l&rsquo;Afrique subsaharienne chez Meta, a estim\u00e9 que \u00ab<strong><em>&nbsp;<\/em><\/strong>Meta s&rsquo;est engag\u00e9 \u00e0 soutenir la croissance \u00e9conomique en Afrique. C&rsquo;est pourquoi il est important pour nous de soutenir ces \u00e9v\u00e9nements qui donnent aux entrepreneurs la possibilit\u00e9 de d\u00e9velopper les comp\u00e9tences dont ils ont besoin pour cr\u00e9er un contenu attrayant. Cela leur permettra par la suite d&rsquo;atteindre un plus grand public, de cr\u00e9er plus d&#8217;emplois, d&rsquo;augmenter leurs revenus et de d\u00e9velopper leurs entreprises&nbsp;\u00bb, rapporte &nbsp;le communiqu\u00e9.<\/p>\n<p><strong>Moustapha DIA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un accompagnement et des conseils d&rsquo;experts sur la meilleure fa\u00e7on de faire cro\u00eetre leur entreprise gr\u00e2ce aux outils des &nbsp;r\u00e9seaux sociaux (Facebook, WhatsApp et Instagram)&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":3821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,10],"tags":[],"class_list":["post-3820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-infos-eco","wpcat-23-id","wpcat-10-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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