{"id":2401,"date":"2021-12-18T12:04:07","date_gmt":"2021-12-18T12:04:07","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=2401"},"modified":"2021-12-18T12:04:28","modified_gmt":"2021-12-18T12:04:28","slug":"des-patrons-optimistes","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=2401","title":{"rendered":"Des patrons optimistes"},"content":{"rendered":"

Les dirigeants africains font preuve d\u2019optimisme, \u00e0 court terme et dans la perspective de la mise en \u0153uvre de la Zone de libre-\u00e9change. Ils s\u2019attendent, r\u00e9v\u00e8le une enqu\u00eate du PAFTRAC, \u00e0 une croissance de leur activit\u00e9 et \u00e0 une facilitation accrue du commerce intra-africain.<\/span><\/strong><\/p>\n

Une vision optimiste du commerce africain, \u00e0 court et moyen terme. C\u2019est ce qui ressort de l\u2019enqu\u00eate publi\u00e9e ce 14 d\u00e9cembre 2021 par le Comit\u00e9 panafricain du commerce et de l\u2019investissement du secteur priv\u00e9 (PAFTRAC). Men\u00e9 par IC Publications et Botho Emerging Markets Group, l\u2019enqu\u00eate d\u2019opinion s\u2019est adress\u00e9e, dans 46 pays africains, \u00e0 des entreprises de toutes tailles et de tous secteurs repr\u00e9sentatifs du continent.<\/span><\/p>\n

Les dirigeants sont convaincus que leur entreprise sera en croissance en 2022. Une majorit\u00e9 est \u00e9galement optimiste quant aux perspectives de leur activit\u00e9, de leur industrie et de la croissance \u00e9conomique au cours des 12 \u00e0 18 prochains mois.<\/span><\/p>\n

En outre, 86,7% des personnes interrog\u00e9es estiment que le commerce intra-africain augmentera, \u00e0 la faveur de la ZLECAf (Zone de libre-\u00e9change continentale africaine).<\/span><\/p>\n

Seulement 2,2% consid\u00e8rent qu\u2019elle aura un effet n\u00e9gatif. Parmi ceux qui s\u2019attendent \u00e0 un r\u00e9sultat positif, 87,3 % estiment que le libre-\u00e9change aura un impact mod\u00e9r\u00e9 ou \u00e9lev\u00e9.<\/span><\/p>\n

Ils sont 71% \u00e0 pr\u00e9voir que la ZLECAf les encourage \u00e0 investir dans l\u2019expansion de leurs entreprises au niveau r\u00e9gional. Plus de la moiti\u00e9 (57%) juge \u00e9galement qu\u2019elle ouvrira de nouveaux march\u00e9s pour exporter au niveau r\u00e9gional et fournira les cadres n\u00e9cessaires pour augmenter leurs exportations r\u00e9gionales (62%). <\/span><\/p>\n

Les quatre principales destinations d\u2019exportation en Afrique sont l\u2019Afrique du Sud (27 %), le Ghana (25 %), le Kenya (25 %) et le Nigeria (19 %).Un peu plus de la moiti\u00e9 des personnes interrog\u00e9es s\u2019attendent \u00e0 ce que la ZLECAf encourage la cr\u00e9ation de p\u00f4les industriels r\u00e9gionaux.<\/span><\/p>\n

Les atouts du num\u00e9rique<\/b><\/span><\/p>\n

<L\u2019\u00e9tude a demand\u00e9 aux personnes interrog\u00e9es si le libre-\u00e9change \u00e9tait favorable, du point de vue de onze crit\u00e8res majeurs du commerce. La r\u00e9ponse est \u2013 largement \u2013 positive dans tous les cas. Les crit\u00e8res les plus favoris\u00e9s par le libre-\u00e9change seraient la demande r\u00e9gionale, la comp\u00e9titivit\u00e9, la diversification des exportations, et les liaisons de transport. <\/span><\/p>\n

Le panel se montre plus sceptique quant aux effets de la ZLECAf dans la lutte contre le commerce illicite et la corruption. \u00ab <\/span>Malgr\u00e9 un sentiment g\u00e9n\u00e9ralement positif envers la ZLECAf, il semble que beaucoup ne la consid\u00e8rent pas comme une panac\u00e9e pour d\u2019autres probl\u00e8mes li\u00e9s au commerce qui doivent n\u00e9cessiter une coop\u00e9ration r\u00e9gionale suppl\u00e9mentaire<\/i><\/span> \u00bb, commente PAFTRAC.<\/span><\/p>\n

\u00c9voquant la num\u00e9risation du commerce international (actes de transferts, lettres de cr\u00e9dit, etc.), les dirigeants interrog\u00e9s saluent l\u2019avantage que les nouveaux outils procurent en mati\u00e8re d\u2019acc\u00e9l\u00e9ration et de simplification du commerce. Cependant, d\u00e9plorent-ils, un manque de normalisation r\u00e9glementaire et technologique ralentit le processus dans de nombreux cas, tandis que les entreprises doivent supporter le co\u00fbt du remplacement de la technologie existante.<\/span><\/p>\n

Commentant l\u2019enqu\u00eate, Pat Utomi, le pr\u00e9sident de PAFTRAC, juge que \u00ab<\/span> le sentiment positif exprim\u00e9 par les participants \u00e0 l\u2019enqu\u00eate d\u00e9montre le potentiel de la ZLECAf et l\u2019empressement du secteur priv\u00e9 africain \u00e0 tirer parti des opportunit\u00e9s d\u2019acc\u00e8s aux march\u00e9s qu\u2019offre la zone de libre-\u00e9change <\/i><\/span>\u00bb. <\/span><\/p>\n

Cependant, poursuit-il, \u00ab<\/span> l\u2019acc\u00e8s aux informations commerciales, aux infrastructures ad\u00e9quates et au financement du commerce appara\u00eet comme des contraintes cl\u00e9s qui doivent \u00eatre lev\u00e9es pour que les PME africaines puissent profiter des opportunit\u00e9s commerciales intra-africaines <\/i><\/span>\u00bb.<\/span><\/p>\n

Le besoin d\u2019une plateforme commune<\/b><\/span><\/p>\n

Interrog\u00e9 sur la mani\u00e8re dont il apprend l\u2019information relative au commerce africain, le panel est sans appel : presque toutes les personnes interrog\u00e9es utilisent Internet comme source principale. <\/span><\/p>\n

Ils passent par des moteurs de recherche, les m\u00e9dias sociaux, le courrier \u00e9lectronique ou de sites Web officiels pour trouver des informations sur les r\u00e9glementations et les proc\u00e9dures relatives au commerce intra-africain. C\u2019est pourquoi ils consid\u00e8rent que les promoteurs de la ZLECAf doivent favoriser ces canaux.<\/span><\/p>\n

\"PAFTRAC<\/div>\n
\n
\n

PAFTRAC \u00e9tude<\/strong><\/p>\n<\/div>\n

Les dirigeants usent beaucoup moins d\u2019autres ressources de recherche non en ligne, notamment les communications des autorit\u00e9s gouvernementales ou r\u00e9gionales (CEDEAO, CAE, etc.), les m\u00e9dias et les acteurs du secteur priv\u00e9. \u00ab <\/span>Cela d\u00e9montre l\u2019importance d\u2019avoir une plateforme centrale, en ligne et facilement accessible qui peut consolider toutes les informations li\u00e9es \u00e0 la ZLECAf<\/i><\/span> \u00bb, commentent les \u00e9diteurs de l\u2019\u00e9tude.<\/span><\/p>\n

D\u2019ailleurs, un peu plus des trois quarts des personnes interrog\u00e9es estiment qu\u2019une plateforme en ligne pour connecter les acheteurs et les vendeurs dans diff\u00e9rents pays et continents aiderait leurs entreprises \u00e0 tirer davantage profit de la ZLECAf, tandis que les deux tiers sont favorables \u00e0 la cr\u00e9ation d\u2019un centre de ressources en ligne pleinement op\u00e9rationnel pour agir en tant que un guichet unique.<\/span><\/p>\n

Enfin, revenant sur les questions relatives \u00e0 la conjoncture, l\u2019\u00e9tude r\u00e9v\u00e8le que les PDG africains consid\u00e8rent que les principaux d\u00e9fis qui auront un impact n\u00e9gatif sur les perspectives de reprise \u00e9conomique de l\u2019Afrique sont le manque d\u2019acc\u00e8s au financement (64%), l\u2019impact continu de la pand\u00e9mie sur les opportunit\u00e9s \u00e9conomiques (61%) et un ralentissement ou un manque d\u2019investissements et de d\u00e9penses du secteur public (48%).<\/span><\/p>\n

Si la crise sanitaire n\u2019est pas la plus grande menace \u00e0 leurs yeux, plus de 70% des dirigeants redoutent les facteurs politiques et les effets fiscaux ou de financement. Parmi les facteurs sp\u00e9cifiques \u00e0 leur industrie, les r\u00e9pondants citent une concurrence agressive, un acc\u00e8s limit\u00e9 aux mati\u00e8res premi\u00e8res et des co\u00fbts \u00e9lev\u00e9s pour exercer leur activit\u00e9.
\n<\/span><\/p>\n

(Le Magazine de l’Afrique)<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Les dirigeants africains font preuve d\u2019optimisme, \u00e0 court terme et dans la perspective de la mise en \u0153uvre de la Zone de libre-\u00e9change. 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