{"id":2262,"date":"2021-11-26T13:04:51","date_gmt":"2021-11-26T13:04:51","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=2262"},"modified":"2021-11-26T13:05:12","modified_gmt":"2021-11-26T13:05:12","slug":"transfert-dargent-via-mobile-les-dangers-du-dumping","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=2262","title":{"rendered":"Transfert d\u2019argent via mobile: Les dangers du dumping"},"content":{"rendered":"<p><strong>Wave&nbsp; et Orange money continuent de se livrer une rude concurrence via des offres de prix&nbsp; avec des tarifs \u00e0 0 % sur certains segments&nbsp; de leurs offres de services.&nbsp; Cette bataille pour acqu\u00e9rir et conserver une plus grosse part de march\u00e9 ne sera pas sans cons\u00e9quences.&nbsp; <\/strong><\/p>\n<p>Pour faire bouger les lignes et secouer le baobab Orange money, lequel avait r\u00e9ussi \u00e0 dompter wari, la soci\u00e9t\u00e9 Wave a opt\u00e9 pour une strat\u00e9gie tr\u00e8s simple&nbsp;: faire baisser les tarifs. Wave est \u00e0 1% sur certains services qu\u2019il offre et applique carr\u00e9ment la gratuit\u00e9 sur d\u2019autres segments. Une aubaine pour les consommateurs. Dans leur grande majorit\u00e9 en effet, ils ont toujours consid\u00e9r\u00e9 les tarifs d\u2019Orange money comme trop co\u00fbteux. C\u2019est la raison pour laquelle, Wave a pu avec sa strat\u00e9gie conqu\u00e9rir &nbsp;beaucoup de clients \u00e0 Orange money et \u00e0 acqu\u00e9rir des parts de march\u00e9 importantes en un laps de temps.<\/p>\n<p><strong>Cette strat\u00e9gie est \u2013elle viable dans le long terme<\/strong><\/p>\n<p>Les gains pour Wave en terme de parts de march\u00e9 sont certains. Aujourd\u2019hui, wave s\u2019est impos\u00e9 comme l\u2019un des premiers op\u00e9rateurs sur le march\u00e9 du transfert via mobile. Cela a pouss\u00e9 Orange money \u00e0 redresser une premi\u00e8re fois ses tarifs. Une action qui semble-t-il n\u2019a pas eu les effets souhait\u00e9s. En tout cas, les responsables de Sonatel ont jug\u00e9 utile de proc\u00e9der quelques mois seulement apr\u00e8s le premier redressement de leurs tarifs, d\u2019effectuer un second r\u00e9glage. Et l\u00e0, ils sont devenus plus agressifs, en allant m\u00eame en-dessous de ce que la Fintech wave offre, 0,8%. Ils sont en train, ainsi, de suivre wave sur cette strat\u00e9gie tr\u00e8s \u00ab&nbsp;hasardeuse&nbsp;\u00bb que l\u2019on peut qualifier de dumping. A long terme, elle aura des effets sur les chiffres d\u2019affaires des deux op\u00e9rateurs. Car, ils sont en train de faire l\u2019affaire des clients mais \u00e0 quel prix&nbsp;? Wave s\u2019est apparemment bien pr\u00e9par\u00e9. Il est assis sur un matelas financier, &nbsp;qui pourra lui garantir sans doute des pertes pendant encore quelques ann\u00e9es. &nbsp;Toutefois, si la r\u00e9sistance d\u2019Orange money se poursuit encore longtemps, la compagnie am\u00e9ricaine pourrait-elle continuer sur cette lanc\u00e9e. Elle a &nbsp;proc\u00e9d\u00e9 \u00e0 une lev\u00e9e de fonds r\u00e9cemment, 200 millions de dollars, certainement pour pouvoir maintenir ce rythme, en mettant &nbsp;\u00e0 la disposition de ces diff\u00e9rentes filiales de l\u2019argent frais pour leur permettre de supporter les pertes. La Sonatel qui avait trouv\u00e9 dans le mobile money la poule aux \u0153ufs d\u2019or, l\u2019opportunit\u00e9 &nbsp;de rebondir face \u00e0 la rude concurrence a d\u00fb mobiliser son intelligentsia, &nbsp;pour organiser la r\u00e9sistance. Ils ont sans doute mobilis\u00e9 beaucoup de moyens pour r\u00e9sister &nbsp;\u00e0 la vague bleu de la marque au pingouin. Le terrain est tr\u00e8s glissant. Et toute chute risque d\u2019\u00eatre fatale. &nbsp;Dans ces conditions, c\u2019est une bataille rude, un combat \u00e0 mort qui s\u2019annonce. Lequel d\u2019entre ces deux op\u00e9rateurs c\u00e9dera&nbsp;? Ce qui est s\u00fbr, c\u2019est qu\u2019il y aura parmi les trois acteurs qui sont dans ce secteur un qui va payer les pots cass\u00e9s. Ce ne sera ni ces op\u00e9rateurs encore moins les clients.<\/p>\n<p><strong>Disparition des revendeurs et autres petits distributeurs<\/strong><\/p>\n<p>Si Orange money a tenu \u00e0 rassurer les revendeurs sur leur avenir, quand il annon\u00e7ait ses nouveaux tarifs, c\u2019est bien &nbsp;qu\u2019il y a p\u00e9ril en la demeure. Ces derniers face au ch\u00f4mage end\u00e9mique ont choisi &nbsp;cette opportunit\u00e9 que leur offrait le transfert d\u2019argent via mobile. Cette guerre des tarifs entre les deux op\u00e9rateurs leur a \u00f4t\u00e9 tout espoir de survie. Cette bataille, va occasionner des pertes d\u2019emploi importantes. Beaucoup de revendeurs ont mis la cl\u00e9 sous le paillasson. Ils ne s\u2019en sortent plus avec ces tarifs. Et le projet tant claironn\u00e9 par le r\u00e9gime de Macky Sall \u2018\u2019kheyou ndaw gni\u2019\u2019 va en&nbsp; recevoir un sacr\u00e9 coup<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wave&nbsp; et Orange money continuent de se livrer une rude concurrence via des offres de prix&nbsp; avec des tarifs \u00e0 0 % sur certains segments&nbsp;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,10],"tags":[],"class_list":["post-2262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-infos-eco","wpcat-23-id","wpcat-10-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transfert d\u2019argent via mobile: Les dangers du dumping - 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