{"id":2025,"date":"2021-10-20T22:58:44","date_gmt":"2021-10-20T22:58:44","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=2025"},"modified":"2021-10-20T23:00:03","modified_gmt":"2021-10-20T23:00:03","slug":"marche-des-assurances-au-senegal-pour-une-synergie-dactions-entre-assureurs-et-intermediaires-dassurances","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=2025","title":{"rendered":"March\u00e9 des assurances au S\u00e9n\u00e9gal Pour une synergie d\u2019actions entre Assureurs et Interm\u00e9diaires d\u2019assurances"},"content":{"rendered":"<p><strong>C\u2019est par \u00a0le biais d\u2019une rencontre d\u2019\u00e9changes, que l\u2019Association des Assureurs du S\u00e9n\u00e9gal (AAS) a convi\u00e9 les membres de l\u2019Association des Assureurs Conseils (ASAC) pour r\u00e9fl\u00e9chir sur les meilleures orientations \u00e0 adopter pour un march\u00e9 de la distribution robuste au S\u00e9n\u00e9gal.<\/strong><\/p>\n<p>Jouer la carte du consensus.\u00a0 C\u2019est cette posture qui a guid\u00e9 les \u00e9changes entre l\u2019AAS et l\u2019ASAC lors de cette rencontre sur la th\u00e9matique \u2018\u2019R\u00f4le des interm\u00e9diaires dans un contexte de pand\u00e9mie et de mutation technologique\u2019\u2019. Selon Pape Amadou Mbaye, pr\u00e9sident de la Commission Formation de l\u2019AAS, \u00ab\u00a0dans toutes les industries, la probl\u00e9matique de la commercialisation est un maillon important\u00a0\u00bb. Il soutient qu\u2019en raison du caract\u00e8re et de la forte r\u00e9gulation du secteur des assurances, \u00ab\u00a0la distribution en plus de son importance, a un r\u00f4le central tant sur le fonctionnement que sur le d\u00e9veloppement du secteur\u00a0\u00bb.\u00a0 Pour ces raisons, il renseigne que le Plan Strat\u00e9gique de l\u2019AAS accorde une part importante \u00e0 la distribution de mani\u00e8re g\u00e9n\u00e9rale et au partenariat entre les Assureurs et les Assureurs Conseils. \u00a0Ainsi, pour Papa Amadou N\u00e9n\u00e9 Mbaye, dans un contexte de \u00ab\u00a0forte digitalisation, avec l\u2019av\u00e8nement de l\u2019assurance par voie \u00e9lectronique et les projets de r\u00e8glements du Code CIMA sur l\u2019assurance et la micro-assurance par le t\u00e9l\u00e9phone mobile\u00a0\u00bb, il est important de s\u2019inscrire dans une analyse prospective, anticipant ou accompagnant les changements de l\u2019environnement et les m\u00e9thodes de travail du march\u00e9 s\u00e9n\u00e9galais des assurances.<\/p>\n<p>Pour sa part, Fadel Niane, Secr\u00e9taire g\u00e9n\u00e9ral de l\u2019ASAC est d\u2019avis que \u00ab\u00a0compte tenu de l\u2019immensit\u00e9 des probl\u00e8mes du march\u00e9 et de la distribution, il convient de trouver des solutions consensuelles qui boosteront le march\u00e9 s\u00e9n\u00e9galais\u00a0\u00bb. D\u2019apr\u00e8s le SG de l\u2019ASAC, l\u2019action du courtier est fortement d\u00e9termin\u00e9e par le comportement de la compagnie qu\u2019il a en face. Il poursuit pour dire que la loyaut\u00e9 que doit avoir le courtier vis-\u00e0-vis de ses partenaires, doit \u00eatre r\u00e9ciproque et indexe les bureaux directs des compagnies qui fausse le jeu de la concurrence.<\/p>\n<p><strong>Relations de confiance entre les assur\u00e9s, les interm\u00e9diaires<\/strong><\/p>\n<p><strong>Et les compagnies d\u2019assurance<\/strong><\/p>\n<p>Selon Ousmane Sy, repr\u00e9sentant le Directeur des Assurances, le d\u00e9veloppement du secteur des assurances au S\u00e9n\u00e9gal, reste tributaire de l\u2019instauration \u00ab\u00a0d\u2019une v\u00e9ritable relation de confiance entre les assur\u00e9s, les interm\u00e9diaires et les compagnies d\u2019assurance\u00a0\u00bb. Il estime qu\u2019avec la forte croissance du num\u00e9rique en Afrique, il s\u2019agira de \u00ab\u00a0trouver l\u2019\u00e9quilibre n\u00e9cessaire entre la transformation num\u00e9rique, l\u2019innovation et la protection des consommateurs\u00a0\u00bb. Mieux, Ousmane Sy plaide pour le renforcement de la collaboration entre les assureurs et les interm\u00e9diaires d\u2019assurances pour promouvoir \u00ab\u00a0une meilleure discipline de march\u00e9 et une organisation plus efficiente du secteur des assurances\u00a0\u00bb.<\/p>\n<p><strong>Moustapha Dia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est par \u00a0le biais d\u2019une rencontre d\u2019\u00e9changes, que l\u2019Association des Assureurs du S\u00e9n\u00e9gal (AAS) a convi\u00e9 les membres de l\u2019Association des Assureurs Conseils (ASAC) pour&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-2025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-economique","category-infos-eco","wpcat-8-id","wpcat-10-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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