{"id":1256,"date":"2021-05-28T11:21:20","date_gmt":"2021-05-28T11:21:20","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=1256"},"modified":"2021-05-28T11:21:55","modified_gmt":"2021-05-28T11:21:55","slug":"la-bnde-change-didentite-visuelle-logo","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=1256","title":{"rendered":"La BNDE change d\u2019identit\u00e9 visuelle (Logo)"},"content":{"rendered":"<p><strong>La Banque Nationale pour le D\u00e9veloppement Economique (BNDE) &nbsp;a lanc\u00e9&nbsp; le 27 mai 2021, lors d\u2019une conf\u00e9rence de presse, sa nouvelle identit\u00e9 visuelle: un changement qui marque un nouvel \u00e9lan selon&nbsp; le Directeur g\u00e9n\u00e9ral de la banque, Thierno Seydou Nourou Sy.<\/strong><\/p>\n<p><strong>&nbsp;<\/strong>Cette nouvelle identit\u00e9 visuelle est la marque d\u2019un profond ancrage dans le secteur bancaire et financier au S\u00e9n\u00e9gal. Elle exprime l\u2019ambition de la BNDE de s\u2019affirmer encore plus comme un partenaire privil\u00e9gi\u00e9 des PME et un acteur de r\u00e9f\u00e9rence dans le paysage \u00e9conomique au S\u00e9n\u00e9gal selon Thierno Seydou Nourou Sy, Dg de la BNDE.<\/p>\n<p>Depuis sa cr\u00e9ation en 2014, la BNDE finance la croissance des entreprises S\u00e9n\u00e9galaises et participe \u00e0 la structuration de l\u2019\u00e9conomie. \u00ab&nbsp;Nous sommes le partenaire privil\u00e9gi\u00e9 des PME et PMI et nous le sommes en \u00e9tant fid\u00e8les \u00e0 nos valeurs&nbsp;: esprit d\u2019\u00e9quipe, professionnalisme engagement, respect du client, rigueur.&nbsp;\u00bb peut-on lire dans le communiqu\u00e9 de presse distribu\u00e9 \u00e0 la presse.<\/p>\n<p>La nouvelle identit\u00e9 de la BNDE se d\u00e9fini par le choix de nouvelles couleurs et typographies au service de cette id\u00e9e. Elle donne du corps et du sens \u00e0 l\u2019ensemble de nos messages et contribuent \u00e0 projeter cette id\u00e9e positive du changement a expliqu\u00e9 Mme Diagne Fatoumata, responsable marketing de la banque.<\/p>\n<p>La lettre \u00ab&nbsp;E&nbsp;\u00bb, ouverte annonce une banque tourn\u00e9e vers l\u2019inclusion financi\u00e8re, en proximit\u00e9 &nbsp;avec ses clients (PME\/PMI\u2026). Avec ses trois bandes, elle \u00e9voque \u00e0 la fois nos clients mais aussi la s\u00e9curit\u00e9 et la tra\u00e7abilit\u00e9 des transactions. Enfin, elle repr\u00e9sente les fondations d\u2019un projet en cours de construction et renforce ainsi notre positionnement&nbsp; a pr\u00e9cis\u00e9 Mme Diagne. Le bleu parce qu\u2019il repr\u00e9sente la transparence, notre fa\u00e7on d\u2019agir aupr\u00e8s de nos clients en leur apportant confiance et qui\u00e9tude dans leurs projets. Il symbolise l\u2019ouverture de la banque vers ses clients, partenaire en interne et \u00e0 l\u2019international ext\u00e9rieur a-t-elle fait remarquer.<\/p>\n<p>L\u2019orange qui est synonyme d\u2019optimisme et de s\u00e9curit\u00e9 \u00e0 la fois. L\u2019orange est \u00e0 l\u2019image de notre fiert\u00e9 d\u2019accompagner nos clients en toute s\u00e9curit\u00e9 via un accueil personnalis\u00e9 et chaleureux. Couleur historique de la marque, la teinte ocre \u00e9voque la richesse, l\u2019abondance et l\u2019ancrage local de la BNDE en rappelant la terre crue utilis\u00e9e traditionnellement dans les constructions en Afrique et au pays de la Teranga faisant ainsi le lien avec le slogan de la marque selon Mme Diagne.<\/p>\n<p>D\u2019ailleurs, le Directeur G\u00e9n\u00e9ral Thierno Seydou Nourou Sy note qu\u2019aujourd\u2019hui la BNDE est devenue un acteur majeur dans la vie \u00e9conomique du pays, elle s\u2019est forg\u00e9 une expertise locale reconnue par l\u2019ensemble des acteurs au S\u00e9n\u00e9gal et c\u2019est sur cette base et les perspectives \u00e9conomiques du pays qu\u2019elle a d\u00e9di\u00e9 le changement de son identit\u00e9&nbsp; pour que celle-ci soit beaucoup plus ancr\u00e9e dans la strat\u00e9gie \u00e9conomique du S\u00e9n\u00e9gal.<\/p>\n<p>Il note enfin que la BNDE va continuer \u00e0 accompagner les PME, PMI, les projets \u00e9conomiques du S\u00e9n\u00e9gal notamment le plan de relance qui va \u00eatre&nbsp; mis en place bient\u00f4t et&nbsp; surtout continuer \u00e0 consolider des actions avec ses partenaires qui ont compris son importance et ses enjeux.<\/p>\n<p><strong>Aminata Ka<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Banque Nationale pour le D\u00e9veloppement Economique (BNDE) &nbsp;a lanc\u00e9&nbsp; le 27 mai 2021, lors d\u2019une conf\u00e9rence de presse, sa nouvelle identit\u00e9 visuelle: un changement&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,8,10],"tags":[],"class_list":["post-1256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualite-economique","category-infos-eco","wpcat-23-id","wpcat-8-id","wpcat-10-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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