{"id":1162,"date":"2021-05-17T07:00:38","date_gmt":"2021-05-17T07:00:38","guid":{"rendered":"https:\/\/challengeseconomiques.com\/?p=1162"},"modified":"2021-05-18T20:15:11","modified_gmt":"2021-05-18T20:15:11","slug":"construire-son-idee-dentreprise-les-maillons-pour-concretiser-un-projet","status":"publish","type":"post","link":"https:\/\/challengeseconomiques.com\/?p=1162","title":{"rendered":"Construire son id\u00e9e d\u2019entreprise: Les maillons pour concr\u00e9tiser un projet"},"content":{"rendered":"<p><strong>Se lancer&nbsp; dans une id\u00e9e, conceptualiser son projet, le concevoir et se projeter dans l\u2019avenir, peu de gens le r\u00e9ussissent. En somme, n\u2019est pas entrepreneur qui veut. En effet, une personne qui entreprend quelque chose, ou qui veut animer une unit\u00e9 \u00e9conomique et juridique avec comme principale fonction la production de bien et services&nbsp;; doit passer par plusieurs maillons pour r\u00e9ussir son projet.<\/strong><\/p>\n<p>Mener un projet professionnel ou se lancer dans l\u2019entreprenariat n\u00e9cessite des pr\u00e9alables. &nbsp;Le Guide de l\u2019Employabilit\u00e9 du Bureau International du Travail (BIT) renseigne sur le sch\u00e9ma et les diff\u00e9rentes orientations pour \u00ab&nbsp;construire et r\u00e9ussir son projet professionnel&nbsp;\u00bb. Comme slogan, le Guide mentionne qu\u2019une \u00ab&nbsp;bonne entreprise est cr\u00e9\u00e9e \u00e0 partir d\u2019une bonne id\u00e9e d\u2019entreprise&nbsp;\u00bb. Dans les d\u00e9tails, il est indiqu\u00e9 que la recherche de l\u2019id\u00e9e d\u2019un produit ou d\u2019un service pour la cr\u00e9ation d\u2019une entreprise peut se faire dans trois directions&nbsp;: la vie quotidienne, la vie \u00e9conomique ou la vie professionnelle. Une r\u00e9flexion sur ces indications peut permettre de trouver son id\u00e9e d\u2019un projet entrepreneurial&nbsp;; et de faire une description br\u00e8ve et pr\u00e9cise de l\u2019entreprise qu\u2019on a l\u2019intention de cr\u00e9er.<\/p>\n<p>Une fois cette \u00e9tape franchie avec le choix de son id\u00e9e de projet, il s\u2019agira maintenant de proc\u00e9der avec m\u00e9thode pour augmenter les chances de succ\u00e8s de son entreprise, indique le Guide sur l\u2019Employabilit\u00e9. La personne&nbsp; qui se lance dans l\u2019entreprenariat doit \u00e9laborer \u00e0 ce niveau un Plan d\u2019affaire, qui est une sorte de document \u00e9crit d\u00e9criant l\u2019ensemble du projet de cr\u00e9ation d\u2019entreprise. Ce Plan d\u2019affaire, informe le Guide est un r\u00e9sum\u00e9 des produits, la client\u00e8le, le plan marketing, besoin en personnel, investissements et amortissements&nbsp;; les co\u00fbts et les moyens \u00e0 mettre en \u0153uvre pour concr\u00e9tiser son id\u00e9e de projet. Tous ces outils ont pour but de v\u00e9rifier, si l\u2019id\u00e9e d\u2019entreprise est \u00ab&nbsp;rentable et viable&nbsp;\u00bb, mentionne le Guide.<\/p>\n<p><strong>Etude de march\u00e9&nbsp;: Un maillon phare dans la cr\u00e9ation d\u2019entreprise<\/strong><\/p>\n<p>Dans tout projet entrepreneurial, l\u2019\u00e9tude de projet constitue un \u00e9l\u00e9ment essentiel dans la structuration de l\u2019entreprise. D\u2019apr\u00e8s le Guide sur l\u2019Employabilit\u00e9, l\u2019\u00e9tude de projet est souvent n\u00e9glig\u00e9e par les cr\u00e9ateurs d\u2019entreprise, alors qu\u2019elle \u00ab&nbsp;permet de r\u00e9duire au maximum les risques et de conna\u00eetre au mieux l\u2019environnement de sa future activit\u00e9&nbsp;\u00bb. Ainsi, dans les faits, l\u2019\u00e9tude de march\u00e9 est un travail de collecte et d\u2019analyse d\u2019information qui a pour objectif d\u2019identifier les caract\u00e9ristiques d\u2019un march\u00e9. Elle permet de savoir si l\u2019id\u00e9e du projet est \u00ab&nbsp;r\u00e9alisable&nbsp;\u00bb et si elle est susceptible de faire la diff\u00e9rence avec les concurrents. En d\u2019autres termes, l\u2019\u00e9tude de projet doit mettre en exergue la client\u00e8le de l\u2019entreprise \u00e0 mettre en place, comment faire pour s\u2019accaparer une part de march\u00e9, les atouts du produit ou du service qu\u2019on compte mettre sur le march\u00e9, la r\u00e9glementation du produit ou du service \u00e0 commercialiser, lit-on dans le Guide.<\/p>\n<p>Par ailleurs, la viabilit\u00e9 du projet n\u00e9cessite aussi&nbsp; l\u2019\u00e9laboration d\u2019une strat\u00e9gie marketing. L\u2019analyse des informations en provenance du march\u00e9 (les clients, les concurrents\u2026), va conditionner les choix \u00e0 faire en mati\u00e8re de segmentation et de composantes de la strat\u00e9gie marketing. Cette segmentation consiste \u00e0 identifier les segments de march\u00e9 qui vont permettre au porteur de projet de valoriser son opportunit\u00e9, souligne le Guide.<\/p>\n<p>Ces param\u00e8tres \u00e9vacu\u00e9s, le futur entrepreneur devra s\u2019atteler \u00e0 faire un choix sur le statut juridique de son future entreprise. Au S\u00e9n\u00e9gal, les statuts juridiques vont du GIE (groupement d\u2019int\u00e9r\u00eat \u00e9conomique), de l\u2019entreprise individuelle, une SARL (soci\u00e9t\u00e9 \u00e0 responsabilit\u00e9 limit\u00e9e) ou une SA (soci\u00e9t\u00e9 anonyme). Si on se r\u00e9f\u00e8re au Guide, il s\u2019agit \u00e0 ce niveau de d\u00e9clarer son activit\u00e9 et se faire immatriculer pour \u00eatre en r\u00e8gle avec le cadre l\u00e9gislatif et r\u00e9glementaire en vigueur au S\u00e9n\u00e9gal.<\/p>\n<p><strong>Moustapha DIA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se lancer&nbsp; dans une id\u00e9e, conceptualiser son projet, le concevoir et se projeter dans l\u2019avenir, peu de gens le r\u00e9ussissent. En somme, n\u2019est pas entrepreneur&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse","wpcat-15-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Construire son id\u00e9e d\u2019entreprise: Les maillons pour concr\u00e9tiser un projet - challenges economiques<\/title>\n<meta name=\"description\" content=\"construire-son-idee-dentreprise-les-maillons-pour-concretiser-un-projet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challengeseconomiques.com\/?p=1162\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construire son id\u00e9e d\u2019entreprise: Les maillons pour concr\u00e9tiser un projet - 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